|Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: “There are three kinds of lies: lies, damned lies and statistics.”
– Mark Twain’s Own Autobiography: The Chapters from the North American Review
It wasn’t actually Disraeli, but numbers are persuasive. If I said, 68.7% of statistics are deceptively presented, that sounds pretty authoritative, doesn’t it? It’s also completely made up. That’s an egregious example, but one of the first uses that occurs to any student of statistics is misuse. For a clear view of what that looks like, head over to Math With Bad Drawings’ article “Why Not to Trust Statistics.”
There’s two messages here. First, as a consumer of statistics (the language of business), understand numbers and question them. Know how the information was gathered, how it was summarized and why it was presented as it was. Remember that correlation does not imply causation. Second, as a producer of statistics, you are ethically bound to represent information in an unbiased fashion. Manipulating math to use a “magician’s force” on a decision is unethical.